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Science Communication 101: How to talk to journalists, work with press officers, and promote your own research

COFFEE_KLATCH

Abstract

What's the difference between a news article and a press release? How do science journalists decide what research to cover? What can scientists do to share their research with the public audiences themselves? In this panel discussion, a science journalist, a press officer, and a physicist will answer common questions about science journalism and communication and offer tips for better communicating about research.

Panelists:

Clara Moskowitz, Senior Editor, Scientific American

Stephanie Kossman, Principal Media and Communications Specialist, Brookhaven National Laboratory

Gabriela González, Professor of Physics and Astronomy, Louisiana State University