Structure and Information Dynamics of Pro- and Anti-Vaccine Interaction Networks in Twitter
ORAL
Abstract
The spread of information and misinformation regarding the Covid-19 vaccines has greatly affected immunization efforts during the current pandemic. A rigorous quantitative analysis of online social network data can reveal the structures of pro- and anti-vaccine communities and how they propagate their messages, which can help develop strategies that promote vaccination.
In this work, we present a study of all vaccine-related conversations between Twitter users in Chile during a six-month period that includes most of the mass vaccination efforts in that country. By training a machine learning model to classify tweets in a pro- to anti-vaccine spectrum, we characterize almost 60,000 accounts, distinguishing four opinion communities (pro-vaccine, promoters, inhibitors, and anti-vaccine), to analyze the structure and dynamics of their conversation networks.
Our study shows that each community has a distinct online behavior and network topology within its members and with other communities. We also find that pro-vaccine accounts tend to communicate with likeminded accounts, whereas anti-vaccine accounts mainly target conversations with pro-vaccine accounts. These results provide lessons for the design of effective communication strategies that maximize vaccination rates.
In this work, we present a study of all vaccine-related conversations between Twitter users in Chile during a six-month period that includes most of the mass vaccination efforts in that country. By training a machine learning model to classify tweets in a pro- to anti-vaccine spectrum, we characterize almost 60,000 accounts, distinguishing four opinion communities (pro-vaccine, promoters, inhibitors, and anti-vaccine), to analyze the structure and dynamics of their conversation networks.
Our study shows that each community has a distinct online behavior and network topology within its members and with other communities. We also find that pro-vaccine accounts tend to communicate with likeminded accounts, whereas anti-vaccine accounts mainly target conversations with pro-vaccine accounts. These results provide lessons for the design of effective communication strategies that maximize vaccination rates.
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Publication: "Online opinions and interactions in the pro- and anti-vaccination discussions in Chile"; Claudio Villegas, Abril Ortiz, Víctor Arriagada, Sofía Ortega, Juan Walker, Eduardo Arriagada, Alexis M. Kalergis, and Cristián Huepe (In preparation).
Presenters
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Cristian L Huepe
Northwestern University, Professor, Northwestern University (Evanston IL, USA)
Authors
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Cristian L Huepe
Northwestern University, Professor, Northwestern University (Evanston IL, USA)