Creating Engaging, Memorable, Powerful Physics Communications

Podcasts. YouTube videos. TikToks. Op-eds. Articles. Blogs. Public lectures. Twitter threads. Demos. Instagram reels. The opportunities and platforms available to scientists to engage with the public continue to grow, but the underlying principles of capturing, connecting with, and inspiring audiences remain constant. This presentation will discuss creating effective communications for various audiences, including setting achievable goals, grabbing their attention early, building trust and connection, telling stories, excising jargon, and empowering them to continue their engagement with science.