Personas for supporting a network for engagement in informal physics education

The pathways and engagement of physicists in informal physics education are varied, which makes their professional development needs not well understood. As part of ongoing efforts to build and support community in the informal physics space, we conducted interviews with physics practitioners and researchers with a range of different experiences. Through thematic analysis, we use personas, a user-centered design tool that stems from the interface design context, to articulate the needs and pain points of professional physicists. We present our set of four personas: the physicist who engages in informal physics for self-reflection, the physicist who wants to spark interest in physics, the physicist who wants to provide diverse role models to younger students and inspire them to pursue a STEM career, and the physicist who wants to improve the relationship between scientists and the public. This work can help inform tailored professional development resources for building an inclusive network of practitioners in informal science education and public engagement.