Communicating Science and Technology Effectively in Industry: Aiming for High Impact Results

Science and technology are deeply rooted in all aspects of modern life, from medical care and food safety to the devices we use for media consumption and personal entertainment. This permeation of technology into how we live our lives will continue at a rapid pace, as advanced quantum and artificial intelligence technologies make the leap from the research laboratory into real world commercial products. As scientists, engineers, and technologists who are pushing the transition from cutting edge research to mass market products, it is our mandate to ensure the underlying core science is communicated effectively and efficiently to have maximum impact. In this talk, we focus on the importance of effective communication of complex science and technology in industry, through the lens of a typical product development lifecycle, starting from concept to product commercialization via the R&D lab, into the Corporate Boardroom and onwards to the end destination - the customer in the outside world.