Particle Physics and Cake

A novel approach to science communication is presented, using cake to explain particle physics ideas to engage new audiences. This talk will present a public engagement strategy where baking has been used to engage the general public, both at in-person events and with online platforms such as social media and virtual science fairs. This innovative approach using the juxtaposition of cake and physics makes for a fun and memorable experience, and has been demonstrated to engage new and low science capital audiences and spark their interest in particle physics.