How To Teach 10 Million People About Black Holes

Streaming services and on-demand distribution now dominate entertainment and media. Social media and video sharing platforms, especially YouTube, are the new front line for science popularization. For the past 6 years, I have worked as a writer and scientific consultant for several YouTube channels, such as Kurzgesagt In A Nutshell and PBS Digital Studios, having contributed to dozens of educational videos which have accumulated several hundred million views. In this talk, I will share some lessons learned from these experiences and describe some best practices for online outreach.